Steven Power, Chief Executive Officer -ReachLocal Australia

steven_powerSteven Power belongs to the new generation of Australian entrepreneurs - focused and driven, he combines excellent business acumen with strong academic credentials. His extensive experience includes management roles in sales, marketing, finance, and business development. In 1995 Steven joined the Shell Oil Corporation and was responsible for fuels trading, managing relationships with large commercial clients, partners and suppliers, and key strategic projects

to develop and improve the business. His work included assignments in Australia and overseas. Steven joined Retail Directions in 2000 and soon become one of its major shareholders. He played a key role in the transition of the organization from a start-up technology company to a highly respected provider of core business systems to prominent Australian and international retail organizations. Steven handled the commercial, financial, legal, and administrative areas within the business.

Steven took advantage of an attractive opportunity to divest his interests in Retail Directions in August 2004. Shortly thereafter, in October 2004 he was head hunted to take up the role of Executive - Acquisitions & Solutions Development with PMP Limited, Australasia’s leading integrated provider of consumer insight and printed communications solutions. In this role he was responsible for identifying, developing and acquiring solutions which provided significant new revenue streams for PMP.

Then in July 2005, Steven was promoted to the role of National Sales Manager for PMP Distribution. He became responsible for leading the National Sales Team, of approximately 100 staff, in the development and implementation of strategies to acquire new business, and managea portfolio of clients which includes many of Australia’s ASX Top 200 listed companies. In 2006, Steven began working with Netus, one of Australia’s pre-eminent technology investment companies, focused on bringing proven technology-based services and products to the Australian market. Netus entered into a joint venture with ReachLocal Inc to found ReachLocal Australia.

Steven became founder and Chief Executive Officer for ReachLocal Australia. ReachLocal Australia has quickly become a leading Digital Advertising Agency, providing local online advertising solutions for prominent national and local businesses (SMBs). ReachLocal is rapidly growing through marketing its revolutionary internet advertising platform with patent pending technology. ReachLocal turns online searches into offline sales for Advertisers, leveraging strategic partnerships with Google, Yahoo!7, and ninemsn. Worldwide ReachLocal has over 30 offices located in the United States, United Kingdom, Australia and Canada, servicing in excess of 10,000 clients.

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SMX 2010 Conference:
April 22nd 9:00am - 6:30pm
April 23rd 9:00am - 5:30pm

Expo Hall:
April 22nd 8:30am - 6:30pm
April 23rd 9:00am - 4:00pm

eMetrics Marketing Optimization Summit
Level 4
April 22nd 10:00am - 5:00pm
April 23rd 10:00am - 4:00pm

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