Search Marketing Expo Sydney
Rod Jacka – Panalysis
Rod Jacka is the Managing Director of Panalysis, a specialist web business analytics company. Rod holds a Bachelor of Arts (Visual Arts) University of Sydney and a Master of Business and Technology from the University of New South Wales and has over 11 years experience in management and consulting in the Internet industry.
He has worked in industries as diverse as education, retail and manufacturing and has consulted on developing the business outcomes for a large number of major websites.
Originally from a trades background, Rod is a firm believer in the old adage, “measure twice and cut once”. By applying this to data collected from a website there is a gold mine of potential information relating to visitor behaviour and measures of effectiveness in a marketing context that if acted upon can potentially save many thousands of dollars through avoiding costly implementation mistakes.
Rod has contributed articles to a number of publications and websites including:
* My Business
* CEO Online
* Digital Media World
* MyBRC Business Resource Centre published by MYOB
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