Search Marketing Expo Sydney
Lucas Ng, Director of Search and Analytics, Fairfax Media
Lucas Ng is the Director of Search & Analytics at Fairfax Media where he manages search marketing and web analytics operations for over a dozen of Australia’s most visited websites. Lucas also evangelizes search marketing at Fairfax Media, where he has helped hundreds of work colleagues from scholarship interns to the CEO understand the benefits of search marketing and web analytics.
He has been writing ad copy for Fairfax Media since 2004 and is fascinated with finding out what form of copywriting works on a search engine, especially when compared to more traditional forms of advertising like direct marketing.
When not at the Fairfax Media office, Lucas can be found online at the SEOmoz blog or tweeting @lucasng. For the rare times he is off the grid, Lucas enjoys playing basketball, following Manchester City football club and playing a little (too much) poker.
