Search Marketing Expo Sydney
Frank Grasso – Managing Director, e-Channel Online
Frank Grasso has enviable experience in Search Engine Marketing. His SEM consulting firm in Melbourne survived the dotcom roller-coaster, making Frank something of a battle-scarred veteran.
He has parlayed this experience into the successful national e-Channel Online business, with media clients like Fairfax Digital and a travel portfolio that includes industry leaders such as Flight Centre, Octopus Travel and Asia Rooms.
With the business bubbling along and now based in Adelaide, Frank’s fertile imagination and commonsense told him there was a large gap in the search engine marketplace for a way to tackle the expensive, labour-intensive processes required by any large-scale search engine marketing advertiser.
By continually investing in R&D, e-channel developed the award-winning Dynamic Creative, proprietary software that automates large portions of the campaign creation and placement process, dramatically reducing cost and time, as well as enabling more effective spend.
Dynamic Creative both improves the accuracy and quality of ads and allows campaign managers to target hundreds of thousands of keywords relevant to their products, all within minutes.
Dynamic Creative frees managers to focus on strategic planning and analysis to continually improve the results of their search engine marketing campaigns. Dynamic Creative was warmly received by early-stage investors and potential business partners at a recent Silicon Valley conference, spurring e-channel to an early launch of several important beta customers.
Frank and his team look forward to talking to anyone interested in this opportunity to take search engine advertising to a whole new level. Frank is also a founder and shareholder of WaterFind, a sought-after service provided to farmers who need to respond quickly in today’s volatile water market.
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