Search Marketing Expo Sydney

Keynote - The Australian Searchscape: All the Latest Stats About The Search Engines in Australia and New Zealand

What’s going on with the major search engines, especially in terms of who is winning in the search engine wars for visitors?

Speaker: Bill Tancer, General Manager Global Research - Hitwise

Morning Tea in the Expo Hall

PPC for the SME

Traditionally small business’s have often spent less on marketing then bigger business’s, in search that trend has shown to be reversed with small operations spending more than there big brothers, in this session we will look at how to maximise every cent of your hard earned marketing budget on PPC.

Speaker: Steven Power, CEO - ReachLocal

What you should be measuring — But Aren’t (45min)

CPA, ROI, CTR, ROAS — these are metrics commonly used to assess the success of a search campaign, but are they the right ones? This session looks at other metrics to also consider, along with some things to track that you might be overlooking.

Speaker: Rod Jacka, Managing Director - Panalysis

SEO for the SME

If you attended the Search Engine Boot-Camp track on Day One you may be feeling a little overwhelmed by all the SEO related information you collected, fear not. This session is designed to help you plan that SEO strategy from the ground up. We will help you understand what elements of your strategy have the greatest degree of difficulty and map out the order of importance plus how to plan for them.

Speaker: Andy Jamieson, Co-Founder - Switched on Media

SEM Tricks of the Trade & how to deal with Implementation Blockages!

You have spent the better part of two days at this Search conference and you now have your SEO battle plan and a PPC strategy to go with it, what next?

Implementation. Who or what do you think is going to be your biggest hurdle to Search Marketing nirvana? No, it’s not the technology, jargon or time to implement the plan, it is going to be your stakeholders. This session will show you how to deal with the different personality types you’ll encounter while trying to get your plans turned into reality, a must attend session for anyone planning to get an SEM campaign up and running internally, using an agency or planning to take this step.

Speaker: Tom Petryshen, CEO - Amplify

Conversion Rate Optimisation (45min)

This session looks at a series of areas that can be used to help you build your conversion rates for SEO & PPC campaigns.

Speaker: Stephan Pavlovich - CRO Consultant, Conversion Rate Experts

Lunch in the Expo Hall

Lunchtime Session in Crystal Palace Ballroom - Meet the Search Engines (40 min Q&A 12:10 - 12:50)

• Priyank Garg, Director, Product Management - Yahoo! Web Search
• Greg Grothaus, Senior Software Engineer - Google Search Quality Team

What Is Ethical Social Media Marketing?

Should social media marketers disclose if they’re working on behalf of a client? Should relationships with power submitters be divulged? Social media marketing is still evolving, and this session looks at some of the ethical questions the area is struggling with.

Speaker Rand Fishkin, CEO - SEOmoz

Up Close With Google AdWords Quality Score

Google’s quality score remains a mystery to many marketers, plus Google keeps changing when and how it is used. This session takes a fresh look at the current state of quality score, how it is implemented and tips on using it to your advantage.

Speaker: Chris Dimmock, Managing Director - Cogentis Search Marketing

Twitter Tips & Etiquette

Micro blogging platform Twitter is really gaining ground and is a fast way to build online connections, but how do you use this powerful tool for business use? This session will cover a whole host of valuable tips that will help demystify areas like writing, branding, building a following and Tweeting for corporates.

Speaker: Darren Rowse, Editor - Twit Tip

Advanced Paid Search Tactics

In this session, some tips and techniques to help you get even more out of your paid search campaigns.

Speaker: Dennis Yu, CEO - Blitz Local

Managing Automated PPC Management Systems

Whilst the PPC auction effectively no longer exists many companies still manage PPC campaigns manually using archaic methods. PPC management tools allow you to automate the bidding of your keywords. This session is presented by actual users of these products, not vendors and they will give you an understanding of how automated tools help them monitor and achieve desired results.

• Christian Bartens, Director - Datalicious 30min
• Mark Allison, Country Manager - Webtrends 30min

What is SPAM?

In this session, search representatives from Google & Yahoo! share their views on what search spam is, with ample time for audience discussion. Topics will include:

• A recap of search engine guidelines defining what is spam
• Examples of on-page spam, such as keyword stuffing, cloaking and hidden text
• Examples of link spam
• Specific advice on how to tell if you’ve been penalised, ways to request re-inclusion plus spam reporting tools

Speakers:

• Greg Grothaus, Senior Software Engineer - Google Search Quality Team 30min
• Priyank Garg, Director, Product Management - Yahoo! Web Search 30min

Session Break - Sunset Room and Expo Hall Closed

The Site Clinic - Crystal Palace Ballroom

• Team One - Rand Fishkin & Greg Boser

• Team Two - Mike Motherwell & Stephen Pavlovich

• Team Three - Bruce Clay & Greg Grothuas

• Team Four - Aidan Beanland & Rob Kerry

SOLD OUT - SMX Under the Bridge - Optional networking BBQ.

Join us underneath the Sydney Harbour Bridge and experience one of the most unique networking events in the world.