Search Marketing Expo Sydney

Welcome

Sunset Room

Understanding SEO, what’s it all about?

If your new to search then you will want to understand the theory of what web site optimisation/SEO is.

This is an important session that will lay the foundation stone for the rest of the conference for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps

Speaker: Bruce Clay, CEO - Bruce Clay International

Search Engine Friendly Web Design

“I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines.

This session is designed to help you understand that Search engine friendly sites aren’t hard to create, at the very least you will walk away knowing what guidance to give your web dev team.

Speaker: Aidan Beanland, Regional SEO Manager - Yahoo!7

Blended Search Tactics 2 - Maps & Local Listing Optimisation

This session is all about optimising for Maps and Local listings, covering factors that influence what appears and how it is ranked and how to manage your listing on all the local search engines and mapping services, not just Google.

Speaker: Monte Huebsch, CEO - Aussieweb Local

What’s New In Mobile Search

Apple’s iPhone and Google’s Android unleashed a new wave of interest in mobile search, and changed the game for search marketers who were previously concerned with WAP, .mobi and other issues. This session explores opportunities and future directions in mobile search and how marketers can reach the rapidly exploding population of searchers accessing the internet on mobile devices.

Speaker Cindy Krum, Founder - Rank-Mobile

Lunch in the Expo Hall

Keyword Research

To build a successful search campaign for SEO and PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.

Speaker: Michael Wamsley, Managing Director - Hitwise

Unraveling URLs & Demystifying Domains

Can you find the same page on your site using different URLs? That might cause you duplicate content issues.

Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site?

This session looks at a variety of URL and domain name issues you should consider to increase your success with SEO.

Speaker: Greg Grothaus - Senior Software Engineer, Google

Link Building Fundamentals

Getting your link building campaign up and running is not as simple as sending out an email asking for a link, this session will guide you through what you need to consider when getting started, from how to write a good link request email to identify good and bad link neighbourhoods.

Speaker: Katie Hodgkinson, Digital Search Manager - Steak Digital

Internal Linking Tactics

This session looks at how to leverage linking from within your own site to maximise your rankings in search.

Speaker: Jane Copland, Search Marketer - Ayima Search Marketing

Copy writing for Search

Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.

Speaker: Chris Thomas, General Manager - Reseo

301 Redirects, Why are they important?

The 411 on 301s 24/7. Or in other words, the 301 redirect is probably one of the most powerful tools available to an SEO.

Are you 301 old redirecting old URL’s or leaving canonicalisation to chance? Confused on even how to pronounce canonicalisation, in addition to now being worried about it? Relax.

Discover how to move your link equity from an old to new domain, deal with non-canonical domains that get indexed, how to best handle dead URLs and more.

Speaker: Greg Boser, President/CEO - 3 Dog Media

Afternoon Tea in the Expo Hall

Creative Management - Writing killer ad copy

Relevance doesn’t stop with a search term (see Keyword Research). Writing relevant ad copy will mean the difference between a high or low click through rate, on the session you will learn how much you can say, and how powerfully you can say it, with just a few words.

Speaker: Lucas Ng, Director of Online Marketing, Classifieds - Fairfax Digital

CSS, AJAX, Web 2.0 & SEO

This session looks CSS, AJAX and Web 2.0 dynamic design techniques that can cause search engine indexing and ranking issues, with solutions to consider.

Speaker: Rob Kerry, Head of Search - Ayami Search

Ad Group Management

Understanding how to group your keywords and ad copy is as important as your keyword selection, in this session we look at the relationship of all these factors for ad grouping.

Speaker: Tim Mc Donald, Managing Director - Found Agency

Bot Herding

Search spiders and bots are pretty stupid when the come to your web site. If you don’t guide them, they’ll generate duplicate content issues, miss important pages in favor of junk, not realize where existing content has moved to and have other problems.

This session looks at some advanced techniques in herding bots, when IP delivery can be what hat and how search engines view cloaking issues today.

Speaker: Priyank Garg, Director, Product Management - Yahoo! Web Search

Landing Pages Basics

Got the keywords, written some killer ad copy and grouped your ads correctly. Now what! This session covers landing page optimisation and how Google’s Quality Score algorithm effects your PPC pricing.

Speaker: Nathan Stewart, Managing Director - Alkemi International

International SEO

Do you - or can you - sell worldwide? If so, there might be some low-hanging fruit you can pick up by considering SEO for searchers outside the Australian market, even if your site is in English.

This session looks at how to make some simple changes to please the non-Australian search engines along with some of the challenges you’ll need to consider if you have non .com.au domains.

Speaker: Cindy Krum, Founder - Rank Mobile

SMX Sydney Expo Hall Reception

Join us in the Expo Hall for refreshments and to network with the exhibitors, sponsors and your fellow SMX Sydney delegates.