Search Engine Boot-Camp @ SMX Sydney – FREE Exhibition Hall Seminar

Whilst SMX Sydney is on we are offering our Exhibition Hall delegates the chance to learn Free of Charge from some of the industries brightest minds, the Agenda below will run on Day One and Two of the Conference and is Free for anyone to attend. Limited seating is available, so get to the sessions you want to see early.

Day One

Session One – SEM Essentials
9:15 – 9:45 Search Engine Marketing Basics – If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps.

Speaker – Gillian Muessig – President – SEOmoz (USA)
9:45 – 9:50 5 Min Break
9:50 – 10:20 Keyword Research – To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.

Speaker – Daniel Benton, SEO Manager – Found Agency
10:20 – 10:25
5 Min Break
10:25 – 10:55 Content Creation for Search – Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.

Speaker – Jasmine Batra – Director, Arrow Internet Marketing
10:55 – 11:10
15 Min Break
Session Two – SEO 101
11:10 – 11:40 Link Building Basics – Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies.

Speaker – Dejan Petrovic, SEO Strategist – DejanSEO
11:40 – 11:45
5 Min Break
11:45 – 12:15 Site Architecture and Usability, Identifying your SEO issues - This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.

Speaker – Mike Motherwell, SEO Rainmaker – WMS Consulting
12:15 – 12:20
5 Min Break
12:20 – 12:50 Local Search and the Google 10 – Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.

Speaker – Monte Huebsch – Director, Aussieweb
12:50 – 1:05
15 Min Break
Session Three – Pay Per Click 101
1:05 – 1:35 “How to Session” - Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.

Speaker – Steven R. Power, Chief Executive Officer – Reach Local
1:35 – 1:40
5 Min Break
1:40 – 2:10 Keyword Selection for PPC

Speaker – Guy Wayland – Head of Search, e-channel
2:10 – 2:15
5 Min Break
2:15 – 2:45 Writing & testing ad copy that convert for paid search – Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.

Speaker – Nicholas Stavropoulos – Managing Director, Adlux
2:45 – 3:00
15 Min Break
Session Four – Pay Per Click 101, Continued
3:00 – 3:30 Bidding Strategies An insiders look at how the PPC Auction Model Works.

Speaker – Frederick Vallaey – AdWords Evangelist, Google Inc (USA)
3:30 – 3:35 5 Min Break
3:35 – 4:05 Landing Page Basics – Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.

Speaker – Mona Elesseily – Director of Marketing Strategy, Page Zero Media (Canada)
4:05 – 4:10 5 Min Break
4:10 – 4:40 An introduction to Relevancy and Quality Score, understanding How Paid Search Algorithms work - There is more to ranking well in the PPC results than how much you pay, its fast becoming more about the “quality” of your ad campaign, what do you need to do to get a good quality score?

Speaker – Andrew Goodman-Founder & Principal, Page Zero Media (Canada)
4:40 – 4:55
15 Min Break
4:55 – 5:30 Analytics 101 – Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.

Speaker – TBA, Google Analytics Specialist – Google Australia
5:30 – 7:00 Networing Drinks (Fee Applies)

Day Two – Friday 23rd April – 2010

Session One – Social Media Boot-Camp
9:15 – 9:45 Social Media Landscape – In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape

Speaker - Alan Long, Research Director – Experian Hitwise
9:45 – 9:50
5 Min Break
9:50 – 10:20 Social Media Marketing Basics – Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.

Speaker – Amie Weller, Account Director – The Farm Digital
10:20 – 10:25
5 Min Break
10:25 – 10:55 Social Media as a Risk & Reputation Management Tool – Social media is a great vehicle to monitor what is being said about you and your company online, but how do you deal with the negatives? This session deals with how you can use social media to deal with these issues.

Speaker – Marcio Nery – Head of Social Media Unit, Mitchell Communication Group
10:55 – 11:10
15 Min Break
Session Two: Blogs, Facebook & YouTube
11:10 – 11:40 “How to Session” - Blogging: “How to” and an overview of the advantages/disadvantages of blogging for your business.

Speaker - Jonathan Nguyen, Digital Strategist – 360 Digital Influence
11:40 – 11:45
5 Min Break
11:45 – 12:15 “How to Session” – You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running

Speaker – Mandi Bateson, Digital Planning Director – Daemon Group
12:15 – 12:20
5 Min Break
12:20 – 12:50 “How to Session” – Facebook: Fast gaining ground on Google, learn how to maximise your Facebook media experience. Learn how to maximise you Facebook Buisness Page experience and tips on how to build a community.

Speaker – Dennis Yu, CEO – Blitz Local (USA)
12:50 – 1:05
15 Min Break
Session Three – Twitter, Social Media Integration & SEO
1:05 – 1:35 “How to Session” – Twitter : Session on getting started, etiquette and writing the perfect 140

Speaker – Kalena Jordan, Principal – Search Engine College
1:35 – 1:40
5 Min Break
1:40 – 2:10 Integrating Social Media into your PR and Marketing Plans -

Speaker – Lukas Picton, Social Media Strategist – Text 100 Pty Ltd
2:10 – 2:15
5 Min Break
2:15 – 2:45 SEO & Social Media

Speaker – Kate Gamble, Search Manager Bruce Clay Australia
2:45 – 3:00
15 Min Break
Session Four – Case Studies
3:00 – 3:30 Search Engine Marketing – How are people shopping for products on-line? For Jeans, Air Conditioners and Lounges, which historically require a visit to a store to research, touch and feel the products.

Speaker - Marcello Silva, Managing Director – Outrider Australia
3:30 – 3:35 15 Min Break
3:35 – 4:05

Social Media Marketing

Speaker – TBA
4:15 – 5:30
Join us in the Main Conference Room for the SMX Site Clinic, Apple iPad Draw will take place during this session.