Search Marketing Expo Sydney
Complete Agenda
SMX Sydney has more than 30 sessions, keynotes and networking activities.
Our sessions are designed just for you whether you’re getting started, have been in search marketing for a while, or are an advanced search marketer.
You’ll get the most out SMX Sydney when you know sessions are organised two ways
Focus alerts you to the topic categories of each session:
- “SEO” sessions focus on using search engine optimisation (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings.
- “PPC” sessions focus on generating traffic through paid search advertising, also called PPC (pay-per-click) or CPC (cost-per-click) advertising.
- “SEM” sessions are about issues applicable generally to search engine marketing (SEM), an umbrella term that covers both SEO and PPC.
Level indicates how much knowledge you need to benefit most from the session:
“BEGINNER” sessions are suitable for those new to SEM, though even intermediate and advanced people might find them helpful. We HIGHLY recommend that beginners attend ALL the sessions in the Search Engine Boot Camp Track. The Search Engine Boot Camp sessions are designed to prepare you to attend intermediate sessions after the Boot Camp sessions end.
“INTERMEDIATE” sessions are designed for those with working experience in search marketing.
“EXPERT” sessions are for experienced search marketing pros. These sessions assume a high level of knowledge and don’t stop to explain the basics.
Click on the session titles on this page to see full descriptions, moderator and speakers, or browse the agenda by day using the navigation below.
| Time | Session | Agenda Overview Day One | |
|---|---|---|---|
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8:45 - 9:00 |
30 |
Welcome & Overview of the day - Crystal Palace Ballroom |
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|
9:00 - 10:00 |
60 |
Keynote - Rand Fishkin, CEO - SEOmoz
Focus: All |
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10:00 - 10:30 |
30 |
Morning Tea in the Expo Hall |
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|
Search Engine Boot-camp Track |
Blended & Mobile Search Track |
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|
10:30 - 11:15 |
45 |
Understanding SEO, what’s it all about?
Focus: SEO |
Blended Search Tactics 1 - Video Optimisation
Focus: SEM |
|
11:15 - 12:00 |
45 |
Search Engine Friendly Web Design
Focus: SEO |
Blended Search Tactics 2 - Maps & Local Listing Optimisation
Focus: SEM |
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What’s New In Mobile Search
Focus: SEM |
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|
12:00 - 12:15 |
15 |
Session Q&A |
Session Q&A |
|
12:15 - 1:15 |
60 |
Lunch in the Expo Hall |
|
|
Search Engine Boot-camp Track |
Links and URL’s SEO Track |
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|
1:15 - 1:45 |
30 |
Keyword Research
Focus: SEM |
Unraveling URLs & Demystifying Domains
Focus: SEO |
|
1:45 - 2:15 |
Link Building Fundamentals
Focus: SEO |
Internal Linking Tactics
Focus: SEO |
|
|
2:15 - 2:45 |
30 |
Copy writing for Search
Focus: SEO |
301 Redirect, How Do I Love You? Let Me Count The Ways
Focus: SEO |
|
2:45 - 3:00 |
15 |
Session Q&A |
Session Q&A |
|
3:00 - 3:45 |
45 |
Afternoon Tea in the Expo Hall |
|
|
3:45 - 4:15 |
30 |
Search Engine Boot-camp Track |
Technical SEO Track |
|
Creative Management - Writing killer ad copy
Focus: PPC |
CSS, AJAX, Web 2.0 & SEO
Focus: SEO |
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|
4:15 - 4:45 |
30 |
Ad Group Management
Focus: PPC |
Bot Herding
Focus: SEO |
|
4:45 - 5:15 |
30 |
Landing Pages Basics
Focus: PPC |
International SEO
Focus: SEO |
|
5:15 - 5:30 |
30 |
Session Q&A |
Session Q&A |
|
5:30 - 6:30 |
60 |
Join us in the Expo Hall for refreshments and to network with the exhibitors, sponsors and your fellow SMX Sydney delegates. |
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SMX Sydney Expo Hall ReceptionAgenda At A Glance :: Day Two
| Time | Session | Agenda Overview Day Two | |
|---|---|---|---|
| 9:00 - 9:05 | 5 | Welcome & Overview of the day - Crystal Palace Ballroom | |
| 9:05 - 9:45 | 40 |
Keynote - The Australian Searchscape: All the Latest Stats About The Search Engines in Australia and New Zealand What’s going on with the major search engines, especially in terms of who is winning in the search engine wars for visitors? Speaker: Bill Tancer, General Manager Global Research - Hitwise |
|
| 9:45 - 10:15 |
Morning Tea in the Expo Hall |
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| Crystal Palace Ballroom | Sunset Room | ||
| 10:15 - 10:45 | 30 | SME Track | Search Conversion Track |
|
PPC for the SME
Focus: PPC |
What you should be measuring - - But Aren’t (45min)
Focus: SEM |
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| 10:45 - 11:15 | 30 |
SEO for the SME
Focus: SEO |
|
| 11:15 - 11:45 | 30 |
SEM Tricks of the Trade & how to deal with Implementation Blockages!
Focus: SEM
|
Conversion Rate Optimisation (45min)
Focus: SEM |
| 11:45 - 12:00 | 15 | Session Q&A | Session Q&A |
| 12:00 - 1:00 | 60 |
Lunch in the Expo HallLunchtime Session in Crystal Palace Ballroom - Meet the Search Engines (40 min Q&A 12:10 - 12:50) |
|
| Social Media Track | Advanced PPC Track | ||
| 1:00 - 1:30 | 30 |
What Is Ethical Social Media Marketing?
Focus: SEM |
Up Close With Google AdWords Quality Score
Focus: SEO |
| 1:30 - 2:00 | 30 |
Twitter Tips & Etiquette
Focus: SEM |
Advanced Paid Search Tactics
Focus: SEO |
| 2:00 - 2:15 | 15 | Session Q&A | Session Q&A |
| 2:15 - 2:45 | 30 | Afternoon tea in the Expo Hall | |
| PPC Tools Case Studies | Webmaster Sessions | ||
| 2:45 - 3:45 | 60 |
Managing Automated PPC Management Systems
Focus: PPC |
What is SPAM?
Focus: SEO |
| 3:45 - 3:55 | 10 | Session Q&A | Session Q&A |
| 3:55 - 4:00 | 5 |
Session Break - Sunset Room and Expo Hall Closed |
|
| 4:00 - 5:20 | 1.20 |
The Site Clinic - Crystal Palace Ballroom
Focus: SEO |
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| 5:15 - 5:30 | 10 |
Closing Comments - Crystal Palace Ballroom |
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| 6:30 till late | 
SMX Under the Bridge - Optional networking BBQ. Join us underneath the Sydney Harbour Bridge and experience one of the most unique networking events in the world. This is not included in your All Access Pass, and carries a small cover charge of $55 + GST |
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