2010 Day Two – At a Glance

Time
 Session Agenda Overview Day Two – Thursday 22nd April, 2010
07:30 – 08:30 60 Adlux

FREE Sponsored Breakfast Presentation with Adlux – An introduction to Australia’s Newest Pay Per Click Search Network.
8:45 – 9:00 30

Welcome
9:00 – 10:00 60

Session TBA
10:00 – 10:30 30

Morning Tea in the Expo Hall
Ballroom A – Level 3
Ballroom B – Level 3
Developer Day – Search Friendly Web Development Social Media Track
10:30 – 10:55 25

Session Overview – Highlights the most important elements to consider for search engine optimization (SEO) when building a web application infrastructure and provides tactical details about how to implement those elements

Developing a crawlable infrastructure (25min)

Rich Applications (25min) Considerations when developing rich internet applications, inclusing technologies such as Flash, Silverlight, and AJAX.

URL rewriting, redirection & canonicalization (25min)

Building and Maintaining a Social Media Strategy

The information relating to the session will be added shortly.
10:55 – 11:20 25

Why Facebook PPC Is Crucial For Branding & How To Sell Your Boss

Facebook is massive and a high percentage of its 400 million users are fanatically engaged.  Failure to consider Facebook PPC might now be considered negligent–analogous to dismissing the importance SEO & PPC on Google for driving page views, branding and other KPIs. Using detailed data comparing Facebook PPC ROI to other paid channels, this session offers practical analysis & a  format for presenting data to decision makers.
11:20 – 11:45 25

Facebook Ad Tactics For Search Marketers

Not advertising on Facebook? You’re missing out on potential traffic from the second largest website with more than 350 million unique users. Facebook’s self-serve image and text-based ads let you advertise your own web page or even your own Facebook page or event. They also offer a way to catch people in “pre-search” mode, when they’re almost ready to seek a solution. Other cool features? Social actions, targeting, real time reporting… you really should make time to ‘friend’ this program at SMX.
11:45 – 12:00 15 Session Q&A Session Q&A
12:30 – 1:00 60

Lunch in the Expo Hall
Developer Day – Platform Considerations In-House Track
1:00 – 1:25 25 Session Overview – Practical tips, tricks, and workarounds for search-friendly architecture.

CMS Considerations

In this session we look at issues that effect .NET Blog Engine, AxCMS, Wordpress, Movable Type, Drupal & Joomla.

LAMP & Microsoft Stacks

Including Apache, PHP, Ruby, Flash/Flex, mySQL. IIS, ASP.Net, Silverlight, Microsoft SQL Server.

Final Topic TBA

 Marketer to Developer Translation Are you are marketer who isn’t sure how to tell developers what you want in techie speak? Are you a developer who can’t figure out the technical requirements from marketers? Come to this session for the marketer-to-developer translation guide, as well as details on how to build SEO into the development process to make things easier for both marketers and developers.
1:25 – 1:50 25

How to Win Search Budget from the Offline Budget! Question: If 30% of web traffic comes from search, so why does Search (PPC & SEO) not get the budget allocations that reflect the potential? In this session we look at how you can build a case to put to the Marketing Gods to get more budget for Search.
1:50 – 2:15 25

Final Topic TBA

The information relating to the session will be added shortly.
2:15 – 2:30 15 Session Q&A Session Q&A
2:30 – 3:00 30

Afternoon Tea in the Expo Hall
Advanced Thinking SEM Track Mobile Search Track
3:00 – 3:25 25 Not Your Father’s AdWords: The New Google Ad Formats AdWords: Reliable. Trustworthy. Profitable. Old and stuffy. Now there’s a whole new generation: AdWords video ad, AdWords sitelinks, local AdWords, product AdWords, comparison ads and more. In this session, you’ll learn the pros and cons of each format, how to implement them properly, and how they compliment your existing AdWords campaigns.

Time To Think Seriously About Mobile Paid Search?

Every year, it seems someone predicts that THIS is the year for mobile search. But one strong predictor of a maturing marketing is when the ad options grow. And so they are in mobile search. This session looks at mobile paid search opportunities that exist and how search marketers may want to approach them.
3:25 – 3:50 25

Final Topic TBA

The information relating to the session will be added shortly.
3:50 – 4:00 10 Session Q&A Session Q&A
4:00 – 4:05 5 Room Change Over
4:04 – 5:20 75

The Site Clinic

SMX Sydney Site Clinic
5:20 – 5:30 75 Prize draws and Closing Statement